Sophie Logan

Community & Editorial Manager / PPC Specialist

Rough Agenda

 

Sophie is the Community & Editorial Manager at Rough Agenda, the organisers of brightonSEO, Hero Conf and MeasureFest.

A Paid Media Specialist with over 11 years of experience, she was recently named one of the ‘Top Most Influential PPC Experts of 2026’ and awarded Diamond Google Ads Product Expert status. 

Sophie is a lover of all things lead generation, and she has built her career working across both in-house teams and agencies, with a particular focus on B2B and SaaS brands.

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Session topic:

Your B2B PPC Strategy Isn’t Working - Let’s Fix It

Most B2B PPC strategies don’t fail because of the market or the platforms themselves, they fail because they’re built on outdated audience personas and ‘best practices’ which are quietly sabotaging their success. 

This session is about stepping back, fixing the fundamentals and solidifying the role of PPC in the modern B2B marketing strategy. 

By moving away from ineffective strategies and metrics better suited to B2C, Sophie’s talk gives you a clearer understanding of how to approach B2B audiences properly, along with practical changes you can implement to improve performance and reporting. 

Key takeaways:

  • Rethinking how to approach the B2B audience.
  • Taking your optimisation and growth strategy beyond Impressions and Clicks.
  • Technical tweaks to improve performance and reporting.