Agenda

Early Lessons from ChatGPT Ads: A Data-Driven Breakdown

Mery Hayles

Stop Optimising in Circles: Using External Signals to Improve Paid Search Performance

Tom Cox

Morning Break

Your B2B PPC Strategy Isn’t Working - Let’s Fix It

Sophie Logan

PMax, Broad Match, AI Max: The Keywordless Trap in Lead-Gen Accounts

Rob Evans

Why the Fractured Funnel Means That Your Paid Media Can't Do It Alone Anymore

Azeem Ahmad

Lunch Break

When the Conversion Is Not Enough: How to Make the Most of the Data You Have

Dave Alexander

Give Every SKU a Job: Why Bidding on Commercial Intent Beats Everything Else You've Tried

Gee Kullar

Winning Tracking, Winning Measurement, Winning Conversion: Fixing the Gaps Costing Your Paid Search

Dan Truman

Afternoon Break

Google Ads Competitor Spend Mapping

Chris Winterhoff

Beyond the Prompt: A Practical Ladder for Agentic AI in Paid Search

Robert Simpkins

Session TBC

Speaker TBC

Short Break

Panel Discussion

Moderator TBC

Panellist TBC

Panellist TBC

Panellist TBC