Chris Winterhoff

Growth Director

Deep Growth

Chris Winterhoff is a paid acquisition specialist with more than a decade of experience running Meta and Google Ads across high-growth startups and growing companies.
As cofounder of Deep Growth, he specialises in working with companies that have long customer conversion cycles and complex ad setups.

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Session topic:

Use AI to Spy on Your Competitors' Search Strategies

Your competitors aren't publishing their Google Ads budgets or paid search strategies, but the data is there if you know where to look.

In this session, you'll learn how to piece together fragmented signals from Auction Insights to reverse-engineer what your competitors are doing and how you can react in real time. And we'll show you can automate this fully with AI.

Key Takeaways:

  • Estimate competitor budgets across Search, Shopping and PMax campaigns using just Google Ads data.
  • Plan ahead for this peak season and review last year's competitor's spend patterns.
  • Spot any gaps in competitor strategies that you can exploit.