Thrad is an advertising technology company building the infrastructure for paid advertising inside AI conversations.
Its platform connects advertisers with AI publishers, allowing brands to reach users while they are actively researching products, comparing options or making decisions through large language models and conversational AI.
Rather than relying mainly on keywords or traditional ad placements, Thrad analyses conversational context and intent in real time to deliver relevant sponsored messages inside AI experiences.
Thrad operates both a demand-side platform for advertisers and a supply-side platform for AI publishers. This gives brands and agencies a way to buy conversational advertising inventory, while helping AI platforms monetise their audiences through native advertising.
As search and product discovery increasingly move towards conversational interfaces, Thrad is focused on providing the advertising infrastructure for this emerging channel.
